People visit your website and leave without buying or booking. Most websites talk about the company and make the visitor look around to find what they came for. A visitor who can’t find it in a few seconds feels stupid, and nobody stays where they feel stupid. Yours will put their reason to buy in the first line, in their own words, and show the proof right where they start to doubt. A customer who feels that well understood is glad to buy or book. We write every word, and we build the website.
It’s for a business whose website already gets traffic.
We write the headline first, because most visitors read it and decide whether to read anything else. We put the proof right where a visitor starts to doubt you. We end on one next step, because a visitor given five choices often picks none. We write the words, and we build the website. You’re reading one we built. Station One’s is another.
It’s for a business running a funnel built from a template.
A funnel is a row of steps: the ad, the sign-up, the emails, the call. Your buyer wants something different at each one. Most funnels say the same thing at every step, and it’s rarely what your buyer needs to hear at that step. So people drop out between signing up and the call. We work out what your buyer needs to hear at each step, write that, and cut the rest. You end up with fewer steps, and more of the people who sign up stay until the call.
You send us the link to your website or your funnel, pay $285, and book a thirty-minute call within the next 48 hours. Before the call, Zach goes through your pages as your buyer would and marks where they lose interest and where they leave. On the call, he walks you through what he found. You leave with one fix you can make to your page this week. The $285 goes toward any work after. If you don’t leave the call with something you can use right away, tell Zach and he refunds the $285.
We write the website, the funnel or both, so each one answers your buyer’s questions in the order they ask them. Why does order matter? A visitor who doesn’t get an answer to the first question stops reading before the second. We know the order from two places. One is more than a hundred years of advertisers testing pages against each other and writing down which sold more. Anyone can dig through those records, and almost nobody does. We did. The other is behavior profiling, the method Chase Hughes built, which we use to learn who your buyer is. You see every draft before it goes live.
You see the calls, bookings and sales the new website brings in, next to what the old one did. We count each page on its own, so you know which ones make you money. We keep what works and change what doesn’t.
Send us the link to your website or your funnel, and tell us who it’s meant to bring in. You’ll hear back within 48 hours.