Everyone compliments your page and nobody buys from it. A page is a pitch that runs without you in the room, so nobody’s there to see the second a visitor stops deciding and starts nodding. We read it the way your buyer does, find that second, and rebuild the page in the order a buyer decides in. Then we build the funnel and the outreach behind it the same way.
The read is thirty minutes on your own page. The fee comes off the rebuild.
For a business whose page everyone complimented and nobody bought from.
The headline, the order, the proof where they ask for it, the one next step. We rebuild it in the order a buyer decides in, with the reason your buyer already has in the first line. The copy, and the page itself if you want it built. This site is one. Station One’s is another.
For a company with a funnel that fills at the top and empties before the sale.
A funnel is a row of steps, and your buyer is in a different frame of mind at each one. Most funnels say the same thing at every step, which is why people drop out between the opt-in and the call. We work out what your buyer needs to hear at each step, write that, and cut the rest. You end up with fewer steps, and you can say what each one is for.
For a company that wants the exact right customers found, read and written to, one at a time, at a pace a team can send.
A pipeline built for your exact customer. We read every person before we write a word, we write every message for that one person, every follow-up goes out on its date, and a human sends all of it. You can watch a build run here.
For a company that wants to lead its market and is done stitching together an agency, a freelancer, a video guy and a CRM that don’t talk to each other.
You send the page or the funnel as the buyer sees it. I read it the way they do: where they stop deciding and start agreeing, and where they leave. Thirty minutes on a call with the first line to change. $197, credited toward the rebuild.
We rebuild the page, the funnel, or both, in the order a buyer decides in. That order comes from two things. The first is decades of findings, and longer, on what makes a page convert. None of it is secret. Anyone can go find it, gather it and study it, and almost nobody does. We did. The second is the read of your buyer. I do it with Chase Hughes’s behavior profiling, and the only place to learn that is from Chase. He trained me himself. Nobody else has both. You see every draft, and where the page needs video or ads, the studio makes them from the same read.
What the new page makes you, against what the old one did. Calls, bookings, sales, by piece. We keep what works and change what doesn’t.
The page or the funnel, and who it’s supposed to bring in. You’ll hear back within a day.